Written by Richard Pagliaro | @TennisNow | Thursday, January 9, 2025
Photo credit: lululemon
A passionate competitor will bring pink energy to Melbourne this month.
New Year and new material for Frances Tiafoe, who signed on as a brand amassador lululemon.
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World No. 17 Tiafoe, once the worst Swoosh brand, will debut his new lululemon gear at the Australian Open. Tiafoe will be wearing a custom Metal Vent Tech Tee and Pace Breaker Short in Passionate Pink and a custom Sojourn Windbreaker Jacket, nods to his hometown of Washington DC, Maryland, and Virginia.
Tiafoe joins the US Open semifinals Leyla Fernandez as lululemon's second prominent pro tennis ambassador.
The 26-year-old Tiafoe said he aspires to be a fashion agent of change for the brand.
“Lululemon is changing the apparel game by combining high performance with high style,” said Tiafoe. “I'm excited to be working with a brand that allows me to express myself and look forward to being a part of the creative process on and off the court.”
As a lululemon ambassador, Tiafoe will work with the brand to “inform, test and provide feedback on new performance innovations and product designs,” the brand said in a statement.
Tiafoe's signing and the upcoming spring collection, which the brand calls the “premium product assortment in tennis” are signs of lululemon's growth in the sport. The brand said feedback from Fernandez and Tiafoe will be used to refine future collections.
“We are thrilled to welcome Frances Tiafoe to the lululemon family,” said Nikki Neuburger, Chief Brand and Product Activation Officer. “Our ambassadors play an important role in our ecosystem. Not only do they inspire and influence visitors around the world, they also directly inform and elevate our work product with their unique insights and expertise.
“We look forward to expanding our presence in tennis through our partnership with Frances and continuing to deliver best-in-class apparel.”
