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Is Mastercard (MA) the Best Safe Dividend Stock for 2025?

We have just published a list of 12 Best Safe Stocks for 2025. In this article, we'll take a look at where Mastercard Incorporated (NYSE:MA) stacks up against other safe dividend stocks for 2025.

2024 was a different year for US stocks, with the broad market rising more than 23% and the tech-focused NASDAQ gaining 29%. These impressive results were driven by the “Magnificent 7” group of stocks, which rose by almost 67%, along with many other large stocks. It marked the second consecutive year of gains of more than 20% for the broader market, which has not been seen since the late 1990s. Analysts and investors are optimistic about the future of the market, as 2024 has shown remarkable strength, suggesting that the positive trend can continue. However, regardless of the current outlook, investor sentiment can change rapidly due to factors such as global tensions, economic development, or unexpected events.

No matter how the market is trending, investors tend to gravitate towards safe stocks that provide stability, especially during tough times. Among these safe investment options, equity stocks are the most popular. These stocks are usually issued by companies with a reliable history of consistent dividend payments, usually from well-established sectors such as utilities, consumer goods, or health care.

READ MORE: 10 Best Dividend Kings Stocks to Invest in Now

Historical analysis consistently shows that equity stocks tend to outperform other asset classes throughout various market cycles. The report of T. Rowe Price pointed out that since 1926, dividends have accounted for about one-third of the total return of US stock dividends. From 1980 to 2019, a period marked by a sharp drop in interest rates, dividends contributed to 75% of the returns from the broader market. The report also pointed out that dividends are especially valuable in a low interest rate environment, providing stable cash flow when other fixed income options are less attractive. Once companies start paying dividends, they rarely stop, and most increase their payouts over time. Paying dividends can make a stock more attractive to investors, potentially increasing its value. Over the past decade, index profits have grown every year, with a compound growth rate of just over 7%. In strong markets, dividends boosted total returns, while in years with low or negative returns, such as 2020 and 2022, dividends played a major role in total return, helping to strengthen the portfolio.

Regarding the safety of dividends, analysts recommend that investors prioritize dividend growth rather than chasing yield traps. Dan Lefkovitz, Morningstar's Index group strategist, emphasized the importance of focusing on growth equities, highlighting that it is a different strategy from high-yield investing. He explained that the growth in profits reflects the company's strong competitive position and good prospects for the future. A growth equity portfolio is often closely aligned with the overall market in terms of sector distribution and growth versus value indicators, such as price and earnings ratios. Although it has a value-oriented approach, it is balanced and highly concentrated compared to a high-yield portfolio.


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