Advancetrack, the accountant outsourcing company, has expanded its operations to Australia and New Zealand, marking a significant step in its global growth strategy.
The company has also launched a service called Podsourcing, designed to improve accounting performance.
Podsourcing aims to provide clients with a dedicated team to manage key functions such as bookkeeping, tax, and payroll.
This service is designed to provide flexibility, scalability, and continuity, allowing clients to optimize their operations and focus on growing their businesses.
The company's expansion in the Asia Pacific region will be led by Craig McKell, as general manager of Asia Pacific.
McKell, a chartered accountant and former partner at EY, brings a wealth of experience to the role.
In addition, Advancetrack has secured an exclusive relationship with Chartered Accountants Australia & New Zealand (CAANZ).
The move comes after Advancetrack established a new operations center in India.
In a press release, Advancetrack said: “Podsourcing not only differentiates Advancetrack by providing a sensitive, team-based solution, but also meets the global need for flexibility and robustness in accounting operations.”
Advancetrack managing director Vipul Sheth said: “Our new Podsourcing service is designed to transform the way firms manage their accounting workflows by providing a flexible and scalable team-based solution.
“By providing continuity and efficiency in key functions such as bookkeeping, accounts and billing, Podsourcing will empower our clients to focus on growth and operations, rather than day-to-day operations.”
In early 2024, Advancetrack appointed Rishi Ruparelia as its new sales account manager.
With decades of industry experience, Rishi will focus on supporting accounting practice leaders in improving productivity and resource management.
“Advancetrack expands to Australia, New Zealand” was originally created and published by International Accounting Bulletin, a product owned by GlobalData.
The information on this site is provided for general information purposes only. It is not intended to be advice on which you should rely, and we make no representation, warranty or guarantee, either express or implied as to its accuracy or completeness. You should obtain professional or expert advice before taking, or refraining from, any action on the basis of the content on our site.
Source link
