The average consumer has increased their holiday shopping budget by more than 30% since 2023, according to JLL's Holiday Shopping Report, as retailers and brands begin to ramp up their Black Friday promotions and deals. Thanks to Thanksgiving falling on a later date this year, there are actually five fewer shopping days until Christmas compared to last year.
Julie Hyman and Brian Sozzi welcome JLL ( JLL ) Americas Sales President Naveen Jaggi to Catalysts to talk about the predicted in-person shopping trends this holiday season.
“With all the promotions we see online, on our phone and on our tablets, people are now more motivated to go to the store than ever before. And we're still shoppers who like to shop in person,” Jaggi explains, noting that the more value-conscious shopper will be able to find these better deals at supermarkets like Walmart. (WMT) and Target (TGT).
He continues to comment on the trends seen on social media that direct consumers to muddy areas.
“We talk a lot about dwell time… So we now want the consumer to not only buy, but we want them to stay for a while,” Jaggi told Yahoo Finance. “So it should be very attractive, very attractive at the moment on Instagram or TikTok, not so much about the bargain, because as we have seen in the last two years, consumers more than ever today, they want that opportunity to experience. as opposed to getting the best price. “
To view more expert insights and analysis on the latest market action, see more Catalysts here.
This post was written by Luke Carberry Mogan.
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