The evolution of luxury travel has reached an interesting point of evolution. While in previous years the buildings competed for luxury, the opening of new hotels that are highly anticipated in 2025 share a different desire: to create a real connection in their places. The change comes as several Observer destinations for 2025—including Thailand and Japan—gain properties that could redefine their luxury destinations. We're seeing hoteliers bet boldly on up-and-coming spots (The Twenty Two in Manhattan's Union Square) and previously overlooked spots (Rosewood in Miyakojima). Historic buildings are being reimagined with surprising restraint: the revival of the Waldorf Astoria in New York and the transformation of the Asticu Inn in Maine both honor their heritage while comfortably introducing modern amenities.
What's more interesting is how many of these buildings aim to solve long-standing destination challenges. Venice gets the perfect getaway away from the crowds (Airelles in Giudecca), Islay finally gets a place to stay for its whiskey (Ardbeg House), and Oman introduces a multi-site concept that turns transfer days into trips memorable (The Malkai). Even urban wellness, traditionally the center of daily spas and fitness centers, gets a sophisticated upgrade with the thoughtful integration of Six Senses in London's historic Whiteley building, Milan's Brera district, and finally, Lake Como. The message is clear: luxury hospitality in 2025 is not about escaping from artificial luxury bubbles, but about making meaningful connections with places and cultures—albeit with all the luxury an eight-figure budget can offer.
