The winner of this year's Pop-Tarts Bowl will get to taste victory in the form of a toasted breakfast pastry.
The only dish with an edible mascot now has a fully functional toaster for the winning team to enjoy on the field after the game on Dec. 28 in Orlando, Florida.
Pop-Tarts Bowl officials on Sunday unveiled a new cup, featuring a silver ball with two metal slots for Pop-Tarts. (See the video at the top of this article.)
MAN USES BAST PASTRY TO CREATE HOMAGE TO LAST POP IMAGES
Last year's trophy looked similar, but that one was just for show.
This year's award, created with the help of GE Appliances, will allow the Pop-Tarts Bowl champions to honor their game-winning dish.
GE Appliances helped turn a Pop-Tarts Bowl into a working toaster. (Florida Citrus Sports)
As bowl games outside of the College Football Playoff have dwindled, organizers have looked for new ways to steal the spotlight.
The food is often overshadowed by the games because of the artistic on-field celebrations.
The food is often overshadowed by the games because of the artistic on-field celebrations.
In Frisco, Texas, the coach of the winning team in the Frisco Bowl gets a coffee bath (presumably iced coffee). The title sponsor of this game is Scooter's Coffee.
In Charlotte, North Carolina, the coach of Duke's Mayo Bowl winning team is getting — not surprisingly — mayonnaise.
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In Boise, Idaho, the coach who won the Famous Idaho Potato Bowl gets his french fries.
Florida Citrus Sports, the organization that hosts two of Orlando's three bowl games, has also embraced the food spotlight.
The Pop-Tarts Bowl trophy is more than just a decoration. It is also a toaster. (Florida Citrus Sports)
Formerly known as the Cheez-It Bowl (not to be confused with the Cheez-It Citrus Bowl, also played in Orlando), the game between the Atlantic Coast Conference and the Big 12 Conference was renamed after breakfast in 2023. That was its sixth name change (and third food) since moving to South Florida in 2001.
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The bowl also features an anthropomorphic Pop-Tart mascot named Strawberry.
After Kansas State defeated North Carolina State in last year's Pop-Tarts Bowl, a strawberry was lowered into a giant toaster and presented to players from the winning team to eat (with an edible replica).
A Kansas State player raised the Pop-Tarts Bowl trophy as his team celebrated with the game's mascot in 2023. (David Rosenblum/Icon Sportswire via Getty Images)
The Miami Hurricanes and Iowa State Cyclones will be vying for the right to be the first team to lift the toaster trophy.
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A fan vote was held this year to determine which Pop-Tart the players would eat after the game.
The choices were between cinnamon roll, hot fudge sundae and wild berry. The cinnamon roll is a winner.
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